The Internet and social media have created amazing channels for businesses to reach more potential customers and build their audience.
There are now more than four billion daily Internet users, and that number will continue to grow, offering an opportunity to reach a large audience in a captive way.
There are 196 million people using social media every day according to Statista. In 2019, e-commerce sales amounted to 3.53 trillion US dollars and e-retail revenues are projected to grow to 6.54 trillion US dollars in 2022 according to Statista.
While the opportunity is great, so is the noise.
Countless websites, companies, and entrepreneurs are directing messages toward those four billion users. Advertisements pull on their attention at every turn.
Standing out becomes important. How your business does that will involve a lot of different elements, one of the most important being content marketing, which generates three times as many leads as paid search advertising.
You can get more use out of your content than just posting it because that’s what you’ve been told to do. You can use content to create more brand awareness and increase your sales.
I Can Help
Before I ever touched a keyboard, I owned a service business for 12 years. I built that business to operate in three states and generate $500,000 a year in revenue.
Today, I co-own a content marketing agency (with my wife Cindy) that literally takes us all over the world. We have clients ranging from entrepreneurs to large multinational corporations.
I know content marketing and how to use content to build businesses. I’m passionate about helping entrepreneurs and businesses use content to make an impact and increase revenue.