There are five main components that make a business successful.
To build a rockstar business, you’ll want to nurture all of them consistently. The issue ends up being that an entrepreneur focuses too much on one area (or a few) and not enough on the others.
In today’s email, I want to give you a content marketing system you can use to build your email, add value (nurture) your audience, and consistently generate sales.
Let’s start with the elements of a successful business.
The Main Five
- Content. This shows your expertise (on your topic) and helps potential customers start the process of knowing, liking, and trusting you. It helps convert a cold audience.
- Audience building. You use SEO, Facebook groups, organic social media, email list building, podcast interviews, guest-posting, contributing to large publications, strategic partnerships, webinars, and free giveaways to build an audience that is interested in what you do.
- Sales and promotions. You consistently and systematically sell what you offer.
- Multiple revenue streams and passive income. You can have as many as 21 revenue streams in business and many can be passive. This is how you’ll create consistent income and build financial security.
- Scaling. The system and strategies to build a business that’s bigger than yourself.
As I stated, most entrepreneurs only focus on a few. A business that can focus on all five areas ends up growing — and does so quickly.
The “system” that I’ve created (and that I’m sharing with you) is built to cover all five.
RGICA’s Content Marketing System
The short version:
- Monday: publish a value post.
- Tuesday: publish a post that calls people to sign up for your Facebook group (if you have one). If you don’t have one, a call to your email list.
- Wednesday: publish a “lifestyle” or behind-the-scenes post.
- Thursday: publish a post that calls people to sign up for your email list.
- Friday: publish a sales post.
Explained
On Monday, you put out a post on your blog, social media networks, and to your email list that adds value to your audience.
These are how-to or instructional posts that educate your audience and show your expertise. They add value with NO sales or call to your email list. Pure value.
An example:
On Tuesday, if you have a Facebook group, you put out a post on your social media networks to draw people back to your Facebook group.
If you don’t have one, you put out a post on your social media networks inviting people to subscribe to your email list. You want to have people in both because of the issues with reach. Also, people consume content in different places.
The script:
“You may not realize it, but I have a killer Facebook group. In it, I post my best content, give away training, hold Q&A sessions, and we mastermind around… (insert your topic). Don’t miss all the good stuff! The link to join us is in the comments below.”
Or, you can create a graphic and put the link to the group in the graphic.
On Wednesday, you put out a post on your blog, social media networks, and to your email list that adds value by showing the lifestyle or behind-the-scenes of what you do.
People want to see how the cookies are made.
This type of content helps educate your audience and shows your expertise. They add value with NO sales or call to your email list. You’re showing that you’re actually doing what you talk about.
An example:
The script:
“I have an exclusive club that you may not be apart of. There, I send out exclusive and practical content, give away coaching, and share inspirational content around… (insert your topic). Don’t miss my inner circle content. The link to check out this exclusive club is in the comments.”
Or, you can create a graphic and put the link in the image. It will get more reach that way.
On Friday, you put out a post on your social media networks, to your email list, in your Facebook group, and through strategic partners that promote what you’re currently selling in your business.
An example:
With this simple system, you are adding value to your audience, promoting and growing your email list, and selling your premium offerings.
You are doing all of these things CONSISTENTLY. Our system can run parallel to your content plan.
To scale a business, you should also add four tasks each week:
- One new pitch to a podcast for you to be interviewed on—this helps growth.
- One new pitch to a publication or blog—this helps growth.
- One new offering for your coaching services—income producing.
- One new pitch to get booked as a paid content creator—income producing.
The goal is to consistently go after new opportunities that bring in revenue.
By adding the posting and scaling systems together — along with your content plan — you’re covering all five of the main components every week.
This is a content marketing system you can use to build your business. It’s simple but effective.
I hope this helps bring clarity about one of the best ways to use your content.
