The hard part of building the speaking part of your lifestyle business is finding events that pay. A lot of events don’t have a big budget to pay speakers. Most want speakers to share their knowledge/expertise for exposure and the chance to get clients from the audience.
When you’re starting out, that makes sense. You can get video of yourself speaking (for your website) and develop the experience that makes you a better speaker. You can even lock in a few clients. After you’ve been in the speaking industry for a while, it’s not a great strategy–in my opinion.
You can get fantastic at selling from the stage and make killer money that covers you speaking for free. BUT, what if you could have it both ways? (Don’t worry, I’m not going to sell you anything in this post)
The reality is that there are too many events that pay speakers AND let them sell from the stage. Why wouldn’t you want to get compensated and have all the extra sales be the cherry on your cake? There are events all over the world that will pay you a fee, cover your travel expenses, and let you sell your books and programs.
There’s an industry that speakers often overlook. It’s an industry that pays well and will let you sell. One of the most profitable industries to book paid speaking gigs is the MLM/Network Marketing industry and their events.
MLM/Network Marketing and personal development/digital marketing/fitness/a bunch of other topics, go together like coffee and eggnog 🙂 Big distributors/events like to buy books in bulk and hire speakers to give great content to their distributors. I’ve had several large bulk orders of my book from these large distributors. I’ve spoken at several MLM/Network marketing events on the topic of digital marketing. I was paid $10K each time and had my travel covered.
I recently tested this theory. I had a coaching client use one of my virtual assistants to find twelve large MLM/Network Marketers in the States. She cold-pitched the events/distributors a package of books and her speaking services. She booked four out of twelve for $34,000 in income. Not bad.
If you’re looking to break into paid speaking in a big way, check out large MLM/Network Marketing distributors/events. For example:
**(For the ladies) The Most Powerful Women in Network Marketing in Las Vegas in April of 2018 is a good target. You can speak on any topic as long as it helps network marketers grow their business. Digital marketing-related topics would be great to pitch. The person to pitch is Eric Worre: eric (at) networkmarketingpro .com. Based on a ratio of ticket price/number of attendees/quality of the speakers, I would charge at least $7K plus expenses.
**Digimarcon East in New York City in May of 2018 is a good target. This is mainly focused on entrepreneurship and marketing topics. The person to pitch is Aaron Polmeer: aaron(at)digimarcon .com. Based on a ratio of ticket price/number of attendees/quality of the speakers, I would charge at least $5K plus expenses.
**AMP 2018 Convention of Network Marketers in Dallas, Texas on May 31- July 3, 2018, is a good target. You can speak on a variety of topics. The person to pitch is Garrett McGrath: garrett(at)garrettmcgrath .com. Based on a ratio of ticket price/number of attendees/quality of the speakers, I would charge at least $5K plus expenses.
**International Business Festival in Liverpool, England on June 12th-28th is a good target. You can speak on a variety of topics. The email address to send a pitch is: speak(at)thebusinessfestival .com. Based on a ratio of ticket price/number of attendees/quality of the speakers, I would charge at least $6K plus expenses.
These are just a few examples–there are many more. Use Google and/or a virtual assistant to help you find MLM/Network marketing events to pitch. There’s big money in that space. Get paid, get your expenses covered, and sell from the stage. Here’s to you and getting booked this year!
What are you doing to book paid speaking gigs?
Photo Credit: Flickr/ eltpics