Category: Marketing

How Being Different is Hurting Your Lifestyle Business

From the first day that you even thought about starting a business, you’ve heard that your business and your businesses marketing needs to be different to stand out from the competition. You’ve heard that when you’re different, you stand out

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Here’s What You Need to Know About Approaching the Media

You don’t have to be some well-known entrepreneur such as Elon Musk; Richard Branson and so on to make an impact on the world or build a business that supports the kind of lifestyle you want to live. In fact,

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6 Mistakes to Avoid When Pitching Large Media Publications

It’s exciting that we live in a time where you can get your content featured in front of millions of people, but it’s not easy. Don’t get me wrong, you can do it, but only if you approach editors and

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5 Tips to Get Published on the Largest Websites in the World

As a writer, podcaster or video person, you can get your content featured on the world’s largest websites. You can get exposure to millions of loyal readers who would be curious to see what else you’re up to. There’s no

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Five Large Publications You Should Target and Why

This is one of the most asked questions that comes through my inbox. You see value in writing for large media publications, but you also want to maximize your efforts. There are a number of publications that you could choose

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The One Change to Make in Your Lifestyle Business This Year

The Internet almost has TOO much information about starting and growing a lifestyle business. When you start to research, you can easily get overwhelmed with what you’re told leads to success online. Worse, we have social media. Every day, you

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3 Secrets to Building an Audience For Your Lifestyle Business

Even in the most remote countries in the world, there is still some access to the Internet. This year, I flew over 200,000 miles to speak at conferences and companies all over the world. I spoke in first and third

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3 Practical Ways to Build a Massive Business Email List

Social media has changed the way we communicate; it’s opened doors for many business owners. There are millions of users on social media and we have an exciting opportunity to convert some of those users into customers. Yet, while this has

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