The thought of traveling to cool countries all over the world and getting paid to do it is appealing to a lot of lifestyle entrepreneurs. You have probably seen me doing just that this year and it makes you want to jump into the consulting at companies space head first. A lot of entrepreneurs that I talk to want to get into international consulting with large companies right away. But, that’s not usually how it goes. I get the appeal but I didn’t start with what I’m doing today. I didn’t start with the bigger opportunities that have come my way over the last five years.
My journey in consulting started with a $500 social media marketing contract with a company in Milwaukee, Wisconsin. Social media was hot in 2012 and I saw an opportunity to book gigs with all kinds of companies. Without knowing the exact process, I found local companies in Milwaukee and sent them consulting proposals that showed how I could help their social media marketing efforts. There wasn’t any information online about how to get into consulting at companies, so I winged it. I got A LOT of NO’s but I did book that $500 gig.
I did a good job for that business and the owner referred me to several other local businesses in Milwaukee. From 2012 to today, I’ve worked my way to larger companies, and then to international companies. To date, I’ve done consulting gigs at 58 different companies in 58 countries. But, what I want you to see and understand is that I didn’t start with traveling the world for consulting gigs. I started local and with smaller companies.
You never want to compare where someone is now if you are just starting out. If you don’t know exactly how to get started with consulting at companies, here is what you should understand. I hope this helps you start your consulting at companies journey, and helps take you towards your ultimate goals.
Establish a Foundation Around a Topic
If you are going to book a consulting gig, you should have a topic that you can consult on or have several topics. For a company to hire you, they will want to see that you’re an expert. The way that they determine that expertise is by starting out looking at your foundation: your website, social media presence, and email list. They want to see that the content you’re putting out there matches what you say you consult on and that you’re knowledgeable about your topic(s). Read more ›