As you’re casually scrolling through Facebook, you get a ping from someone who has sent you a private message. The message could be from a relative or friend but often these are sales pitches. A health and fitness coach wants to help you get in shape. A business “expert” offers strategies to grow your sales. A relationship consultant promises to guide you to deeper love in your life.
These people might be genuine experts who know their topic better than most, but the approach repels you. There’s a truth that most entrepreneurs know but need to keep reminding themselves: “Needy is unappealing.”
Financial stress is what motivates a lot of these marketing messages, but when you sense financial stress you think twice about doing business with that person. You want to do business with entrepreneurs who are successful. There are three things to understand so you don’t lose a sale because you come across as needy
1. Your content must prove your expertise.
When you are a genuine expert you don’t have to spend most of your time trying to convince other people that you are. You have blog posts, articles, podcast interviews and videos to validate your expertise.
Content is what people absorb and what helps them to know, like and trust you. Chasing the sale wastes time you could be using to create informative content that brings sales to you. We live in a time of Google, social media and other search engines. You will be viewed as an expert when you have expert content appearing at the top of those search engines. That will speak volumes about your qualifications. Read more ›