In case you haven’t noticed, there are more than a few entrepreneurs online daily talking and marketing the same kind of business, and offering the same services. You log onto social media and you see many of your entrepreneur friends that sell podcast services, build funnels, run ads, can teach you how to use live video, teach you how to create a profitable blog, and the list goes on. Building an online business isn’t easy, and there are some hard realities that you need to realize, CopyBlogger tells us.
I know I’m not telling you anything new. Having said that, I love the freedom an online business can provide. As you’re reading this, I’m writing this article from a cafe in Nairobi, Kenya. I’m here in Africa as part of a six-country consulting tour. While I’m writing this, people are buying my books and other products on my website. I’m making money passively while enjoying the amazingness of Africa. If this is one of your goals, there are seven things you can do to get better results from building an online business or increasing your business’ presence online.
1. Stop copying other entrepreneurs.
Customers buy from someone they know, like and trust. They don’t buy from strangers. If you are the clone of some other and/or famous entrepreneur, they’ll never get to know the real you. When they want to buy, they will buy from the entrepreneur you are copying. Use frameworks that work, but don’t be a clone. Model success but don’t copy it. Let your voice come through, and build a business that’s yours.
2. Be clear about who your core audience is.
If you try to reach the whole world, you’ll end up reaching no one because your efforts to reach customers will be scattered. You won’t be able to help people where they are if you’re not speaking to a specific target audience. The more specific you can get with your target audience, the easier time you’ll have marketing, which is what ultimately grows your business. When you do, you will be focused on your strategies. Your branding and messaging should be very clear. Read more ›